29 October 2004

Branding

my legI went for a long run this morning in an old (and slightly too small) pair of Nike shorts. The result? As I undressed and clambered into the shower afterwards, I noticed the infamous swoosh, embedded in my thigh. This proves two things: 1) I never stop thinking of innovative ways to honour my commitment to my sponsors, without whom none of what I do would be possible and 2) I could do with some shorts that fitted properly. The Nike ACG deal couldn't have come at a better time…

— Filed under Rumination

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